5/1/2008 8:48:00 AM
FT 1 May
What makes students choose one employer over another? A sometimes confused, sometimes rational mix of money, power, public service and sheer adventure - judging by the table of most popular employers compiled by Trendence, the research and consultancy business.The list is splendidly diverse. It includes prestigious public-sector organisations, led by the BBC, followed by MI5 and the National Health Service.But the majority of the most popular organisations are private-sector companies, led by second-placed Apple. The company has raced to a commanding position from virtually nowhere last year, helped by the hipness of its newly launched iPhone.The next two leading private-sector companies, Microsoft and Google, are also in the technology business - leaving PwC, the top financial services firm, in seventh place in the overall rankings.Is there any rational pattern in this hierarchy?Yes and no. Goldman Sachs, at ninth place, makes sense for those motivated by money - although this is clearly not its sole attraction. It is perhaps the most prestigious of the investment banks, which, together with law firms, are the top payers.FT
FE/HE/ Skills
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